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The Nordic Nomad

Insider guides

Ready to experience the real Nordics? Avoid these common mistakes

The Nordics • Insider guides • Ready to experience the real Nordics? Avoid these common mistakes

How to go deeper and experience the authentic Nordics

The Nordics are a region of quiet beauty and understated charm, where the magic often lies in what’s not immediately obvious. Unlike destinations that put everything on display, we – as locals – know the region reveals itself themselves gradually, requiring patience, curiosity and respect to truly understand. For many travellers, getting under the skin of the Nordics requires more than just ticking off the big-ticket sites. The real treasures of the region – its people, traditions and landscapes – are hidden in its subtleties. Below, we share the mistakes to avoid if you want to go beyond the surface and experience the Nordics in a meaningful and authentic way.

Photography courtesy of Kim Vyon and Visit Denmark

Mistake 1: not exploring a city beyond the obvious

Of travellers to the Nordics, over 80% will visit one of the capitals – Oslo, Stockholm, Copenhagen, Helsinki or Reykjavík. While these cities boast must-see attractions like the Vigeland Park, Gamla Stan or the Harpa Concert Hall, stopping there means you’re missing out on the nuances, subcultures and hidden layers that truly define them.

To fully experience a Nordic city, you need to go beyond the major sights. Step into neighbourhoods like Grünerløkka in Oslo, Punavuori in Helsinki or Södermalm in Stockholm, but don’t just stop there – dive deeper into the local scenes. Discover the underground music venues, street art culture and indie fashion shops that are shaping the creative energy of these cities. Pay attention to the architectural contrasts, the quiet cafés tucked in side streets or the evolving food scenes. It’s in these subcultures, styles and local nuances that the real pulse of Nordic cities comes alive.

Mistake 2: only visiting major cities

It’s tempting to plan your Nordic adventure around the big cities. After all, who wouldn’t want to experience the trendy cafés of Copenhagen, the sleek architecture of Stockholm or Reykjavik’s vibrant art scene? But while these cities are undeniably worth visiting, the real heart of the Nordics often lies far beyond their capital streets.

To truly connect with the spirit of the region, venture further afield. Even if you’re short on time, challenge yourself to get out of town for at least a day. In Sweden, take a retreat to the Stockholm archipelago, where you can kayak between islands or stay at a secluded eco-lodge. In Finland, experience the quintessential Finnish tradition by heading to a lakeside sauna surrounded by nature, such as Nuuksio National Park, just outside Helsinki. Norway invites you to hike through the dramatic fjords near Bergen or take a scenic railway journey to Flåm. In Iceland, escape the crowds by visiting the Reykjadalur hot springs, where you can soak in geothermal waters while surrounded by breathtaking landscapes.

Mistake 3: settling for a generic stay

In all honesty, having tried countless hotels around the region, the best stays in the Nordics aren’t the Hiltons, Radissons or Marriotts. While they may be comfortable and convenient choices, they lack the charm, authenticity and connection to place that makes the Nordics truly special.

To experience the region at its best, opt for something more unique. In Sweden, spend a night in a traditional stuga (cottage) by a tranquil lake, or choose a cutting-edge design hotel in Copenhagen with sustainability at its core. In Norway, a rustic rorbu (fisherman’s cabin) along the Lofoten Islands offers stunning fjord views right at your doorstep. In Finland, why not book a glass igloo in Lapland, where you can watch the Northern Lights from the warmth of your bed? And let’s not forget Iceland, where you can stay in a remote countryside hotel that blends seamlessly with the landscapes.

Mistake 4: rushing through

Picture this: the typical tourist arrives with a master plan – one day in Stockholm, one in Copenhagen, then it’s off to Oslo, a quick jump over to Helsinki and finally wrapping up with a pit stop in Reykjavik. All in a week, thinking they’ll ‘grasp’ the essence of the Nordics. Spoiler alert: you’ll leave exhausted, confused and feeling like you’ve spent more time on planes than experiencing anything real.

Instead of this Nordic speed-run, opt for slow travel. Choose one or two countries and actually dig into their culture. The Nordics are best enjoyed with time on your side – pick a country (or two), savour the experience and leave the rest for a return trip. Trust us, the Nordics will still be here when you’re ready to explore more. Why rush when you can make your adventure last longer?

Mistake 5: missing out on the Nordic freedom to roam

One of the best-kept secrets of the Nordics is the incredible freedom to explore their landscapes – something you certainly won’t find in many other countries. In Sweden (in what’s called allemansrätten), Norway (allemannsrett) and Finland (jokamiehenoikeus), you’re free to roam through forests, across private land and camp almost anywhere, as long as you respect nature. This right is a rare privilege, giving everyone, not just landowners, the chance to enjoy the great outdoors.

Denmark offers more limited access, but you can still roam public forests, while Iceland encourages exploration with extra care to preserve its fragile environment. Don’t miss the opportunity to fully experience the Nordic wilderness – it’s one of the most unique and liberating aspects of travelling here.

Mistake 6: not embracing the sauna culture

If you skip the sauna in the Nordics, you’re missing out on more than just a chance to sweat. In this part of the world, the sauna is a cultural ritual. Whether you’re plunging into a frosen lake after a session or enjoying a lakeside retreat, the sauna experience is deeply ingrained in Nordic life. So, don’t be shy. Step into the heat, embrace the tradition, and you’ll leave feeling not just refreshed, but a little more connected to the soul of the Nordics.

Mistake 7: taking unsustainable travel options

It’s easy to rely on flights, rental cars or taxis when travelling the Nordics, but you’re missing out on one of the region’s best features – its safe, clean and reliable public transport. From city centres to rural areas, trains, buses and ferries provide an eco-friendly way to explore, with stunning views along the way.

Instead of jumping in a taxi or car, take a bus or train. You’ll reduce your carbon footprint and experience the Nordics as locals do.

Mistake 8: not learning some basic local phrases

Even though you’ll find that locals often switch to English the moment they realise you’re not a native speaker, taking the time to learn a few local phrases is a small gesture that’s sure to be appreciated and will likely bring a smile to their faces. In a region where English is widely spoken, making the effort with a bit of Swedish, Norwegian, Danish, Finnish or Icelandic can go a long way in showing respect for the local culture.

Simple phrases like ‘thank you’ (takk in Norwegian and Icelandic, tack in Swedish and Danish) or ‘hello’ (hei or hej) can make interactions warmer and more personal.

Mistake 9: settling for mass-produced souvenirs

It’s easy to grab a quick souvenir from a chain store, but let’s be honest – do you really want to go home with one of those plastic Viking helmet hats you wouldn’t want to be caught dead in? Instead, seek out something authentic and handmade that captures the true spirit of the Nordics.

Whether it’s a hand-knitted lopapeysa sweater from Iceland, a beautifully carved wooden item from Norway or delicate Sami jewellery from Lapland, the region is full of treasures crafted by local artisans. These unique finds not only carry the story and tradition of the place but also support local economies. Skip the mass-produced trinkets and opt for something that truly represents the Nordic culture and craftsmanship.

Mistake 10: eating at generic fast-food chains

Why settle for a Big Mac when you’re in one of the world’s most exciting foodie destinations? The Nordics have evolved far beyond their classic dishes, offering a modern, innovative food scene that shouldn’t be missed. You’ll find everything from creative street food to Michelin-starred restaurants, all with a focus on high-quality, locally sourced ingredients.

Don’t be fooled into thinking you need to break the bank to eat well. Many cities in the Nordics are known for their high-quality cheap eats. Think food trucks in Copenhagen serving gourmet hot dogs with locally sourced toppings or hip street food markets in Oslo where you can sample dishes from all over the world. Even artisan bakeries will surprise you with incredible, fresh-baked treats – often some of the best and most affordable bites you’ll find in any city. Whether it’s a freshly baked cinnamon bun from a Swedish bakery or a rye bread sandwich loaded with creative toppings in Denmark, the quality is unmatched.

Mistake 11: forgetting to respect personal space

The Nordics are known for their peaceful, serene atmosphere and that extends to how people interact in public spaces. While in some cultures it’s common to chat loudly or stand close to others, the Nordics value their personal space and a quieter, more considerate way of communicating.

If you’re on a bus, in a café or walking through a park, locals tend to keep conversations at a low volume and give each other plenty of room. Crowding someone or speaking too loudly can be seen as intrusive. Even a moment of silence between friends is seen as comfortable, not awkward. So, when you’re in the Nordics, slow down, lower your voice and give others a bit of breathing room. Adapting to this more mindful way of being in public can help you fit right in and experience the calm that defines Nordic life.

Mistake 12: failing to connect with locals

Locals in the Nordics might seem reserved, but that doesn’t mean they’re not open to conversation. Many travellers miss out on truly connecting with the culture because they don’t take that extra step to engage. We find that a great ice-breaker phrase is, ‘Can you recommend a good local spot to eat or drink?’. It shows curiosity and opens the door to more meaningful conversations. People value thoughtful interaction, so asking for advice or showing genuine interest in local culture is always a good start.

Joining a local experience, whether it’s a guided tour or a food-tasting event, also makes it easier to break the ice and connect with people who are often more than happy to share their world with you.

Mistake 13: not bringing an extra jumper

One thing you’ll quickly learn in the Nordics is how unpredictable the weather can be. Even on a sunny day, a sudden chill or breeze can catch you off guard, and you’ll soon wish you had that extra jumper with you. Layering is key to staying comfortable.

Nordic locals have mastered the art of layering, knowing that the weather can change at any moment. So, even if it feels unnecessary when you’re packing, bring that extra layer. You’ll be glad you did when the temperature drops, and you’re still warm and cosy.

Photography courtesy of John Sterner