Swedish fashion brand Filippa K’s 2022 rebrand is fully manifested at the Helsinki flagship store on Mikonkatu, a bustling pedestrian street in the heart of town. Here, Stockholm-based architecture practice Profan flexes the brand’s newfound youthful vigour through the striking blood orange flooring that runs throughout the retail space. A sculptural concrete staircase connects the two-storey space that is dotted with repurposed aluminium artworks by Berlin-based artist Lukas Wegwerth and vintage furniture, including a 1980s German postmodern sofa originally designed by Burkhard Vogtherr and upholstered with Swedish sheepskin. The fitting room, arguable the store’s most handsome area, features psychedelic brushed steel plates across the back wall and floor.
Filippa K’s 2022 revamp is the result of newly appointed creative director Liisa Kessler’s aim to bring the brand a fresh international perspective. Having worked for the likes of Chloé, Lanvin and Saint Laurent, the Finnish-German designer expresses a longing to reconnect with her Nordic roots through her work with Filippa K, building on the legacy of simplicity, style, quality and the power of ease while simultaneously exploring what Scandinavian fashion means today in this new era for the house.