The Nordic Nomad

The quintessential guide to the Nordics

“What are the must-visits in the Nordics?”

For over 30 years, we have had a single recurring question from family, friends and clients – “What are the must-visits while in [fill in the blank]?”

Our own scouring of the world’s most beautiful design destinations – that truly personal inn with a warm welcome, that stunning eatery on the outskirts of town or that innovative concept store way ahead of the curve – started as a keen interest. We’d scribble down the addresses of the places we came across in a well-thumbed black Moleskine notebook. As our parents and siblings were out visiting the regular tourist traps while on vacation, we would thoroughly work our way through the addresses in the notebook one by one.

When the internet became a thing, we would gather our most beloved findings in extensive online maps, which we would share with other design enthusiasts that knew to ask for them. Later, that same hobby, which by this time had turned into quite an obsession, transformed into a full-time career. 

“Travelling the world for work, and getting the opportunity to write about our experiences in estimated magazines such as Wallpaper*, Condé Nast Traveller, Drift, Dwell, Frame and Surface, turned into a way of life we didn’t know was even possible.”

It is often said that one becomes blind to what is available in one’s own backyard. It has taken us years to rediscover the bounty that the Nordics, the wonderful part of the world where we have our roots, has to offer. The Nordic Nomad is our ode to home – the nature found here, and the Nordic way of life. The rich cultural heritage, the clear cut aesthetics and the resourceful and inventive cuisine. And, of course, the people.
TypeO Loft Ystad Skåne Sweden bed & breakfast

Who are we?

We are Magnus and Micha, partners in life and business.

Magnus – devil’s advocate and doer extraordinaire – is a copywriter, and Micha – visionary and eternal enthusiast – is a creative director.

We are based in Hunnestad, a short distance from the southern Swedish city of Ystad. A converted 1842 farmstead creates a setting for homelife and work. It is a place where creativity is generated and nurtured. It is also a place where we can enjoy a simplified and slower existence surrounded by nature.

Together, we run van Dinther Wittbjer, a communication, design and content studio that specialises in helping niche design and lifestyle brands stand out. We regularly contribute to various design, lifestyle and travel magazines across the globe.

In 2016, we founded TypeO, an online design destination for curated goods for the home. In the summer of 2020, we introduced TypeO Loft, our one-room slow living bed & breakfast, which is our way to invite you into our world here in the south of Sweden.

Additionally, for those who share our love for the balmy allure of the Mediterranean, you might enjoy our sister site, The Mediterranean Insider, which encapsulates the essence of the region.

What makes The Nordic Nomad run?

In a world where many things are concealed and embellished, we believe in transparency and the power it has in creating trust between ourselves and our followers. That is why we choose to be open with you about the tools and strategies we hope can help The Nordic Nomad to continue to grow – one post at a time.

Affiliate marketing and affiliate links. Most people don’t realise that a vast majority of the Internet is powered by affiliate marketing. It’s just not talked about. Although all destinations we write about are hand-picked by us, and we only recommend places we truly love, we want to be upfront with the fact that we rely on affiliate links to power The Nordic Nomad. To keep on creating great content week after week takes time, and we feel that affiliate marketing allows us to be both ethical and sustainable. In effect, affiliate marketing means that we earn a commission on bookings and purchases made from clicking on a majority (but not all) of the links found in the articles on The Nordic Nomad. Don’t worry – there’s no extra cost for you. So if you like what you read in The Nordic Nomad, please consider making your bookings or purchases through our links – that way we can keep bringing you fresh stories from the Nordics.

Advertisements. We depend on revenue from advertisements and believe that it is a business model that ultimately benefits us all. It is because of ads that we can cover the expenses that come with creating the type of content we publish on The Nordic Nomad.

Sponsored posts. Another essential component in our business model is sponsored posts. These are carefully selected partnerships with brands and services we genuinely admire and believe could add value to your experience. It’s crucial to emphasise that we maintain full editorial control and only engage in collaborations that align with our values and the interests of our readers. Any sponsored content is clearly marked as such, ensuring transparency. The revenue from these sponsored posts helps us to keep exploring, writing and sharing the best of the Nordics with you, making The Nordic Nomad a vibrant and reliable source of Nordic travel inspiration.

Want to collaborate with us?

Are you part of a regional tourist board, a forward-thinking hotelier, an innovative restaurateur or a game-changer within the Nordic hospitality industry?

We know you have a unique story that deserves to be shared on a global scale. That’s where we, at The Nordic Nomad, come in. We’re in the business of bringing the best of the Nordics to a global audience, and your projects are the heart of that mission.

By teaming up, we can help spotlight the exceptional experiences you provide, drawing in an engaged and passionate audience who appreciate all that the Nordics have to offer. Our platform serves as a catalyst, amplifying your unique offerings and transforming the way the world perceives and experiences the Nordics.

So, are you ready to elevate your visibility, attract discerning travellers and become part of a narrative that celebrates the extraordinary richness of the Nordic region? Reach out to us at and let’s discuss how our collaboration can make this possible. We’re just an email away, and we can’t wait to embark on this exciting journey with you.

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