The Nordics • See & do • World of Volvo in Gothenburg, Sweden
World of Volvo in Gothenburg is an immersive experience centre that blends the historical and future-oriented narratives of Volvo, the iconic Swedish automobile manufacturer. The centre, which opened in April 2024, offers visitors a comprehensive journey through the brand’s evolution, highlighting its contributions to automotive safety, innovation and sustainability. It stands as a new cultural and social hub in Gothenburg, promoting Volvo’s ethos of quality and accessibility for all. Designed to be much more than a traditional museum, it serves as a dynamic space for exhibitions, events and community gatherings.
Halfway between Copenhagen and Oslo, along Sweden’s rocky coastline in the provinces of Västergötland, Bohuslän and Halland, lies Gothenburg (Göteborg in Swedish). Historically regarded as a lesser city and overlooked by most travellers, it’s been reinventing itself since the 1970s collapse of its crucial shipbuilding industry. Today, this vibrant university town, a high-tech research centre and sustainability pioneer, is the second-largest city in Sweden. With its former warehouses now transformed into food markets, boiler houses into art galleries, and slaughterhouses into urban wineries, Gothenburg has been consistently ranked as the world’s most sustainable travel destination since 2016. Due to its growing appeal, its population is expected to increase by a third over the next 15 years.
Photography courtesy of World of Volvo
Urban
Rural
Trendy
Classic
Happening
Serene
Affordable
Lavish
Share this
Photography courtesy of World of Volvo
Urban
Rural
Trendy
Classic
Happening
Serene
Affordable
Lavish
Automated page speed optimizations for fast site performance