Discover what’s new before everyone else:

Get our free on-the-go Nordic hotspot map!

Search
Close this search box.

Gothenburg, Sweden

World of Volvo

What is the centre in a nutshell?

World of Volvo in Gothenburg is an immersive experience centre that blends the historical and future-oriented narratives of Volvo, the iconic Swedish automobile manufacturer. The centre, which opened in April 2024, offers visitors a comprehensive journey through the brand’s evolution, highlighting its contributions to automotive safety, innovation and sustainability. It stands as a new cultural and social hub in Gothenburg, promoting Volvo’s ethos of quality and accessibility for all. Designed to be much more than a traditional museum, it serves as a dynamic space for exhibitions, events and community gatherings.

What is showcased?

The exhibits at World of Volvo showcase the company’s history, from its inception in 1927 to its present and future visions. You can explore a variety of displays featuring Volvo’s iconic vehicles, including early models, contemporary cars, trucks and even boats. The museum also highlights Volvo’s commitment to sustainability with a focus on its electric vehicle lineup and future mobility solutions. Interactive displays and immersive stories bring to life the brand’s legacy of innovation and safety. Additionally, the centre hosts rotating exhibitions and cultural events which make each visit a new experience.
World of Volvo Gothenburg Sweden venue review
World of Volvo Gothenburg Sweden venue review
World of Volvo Gothenburg Sweden venue review
World of Volvo Gothenburg Sweden venue review
World of Volvo Gothenburg Sweden venue review
World of Volvo Gothenburg Sweden venue review
World of Volvo Gothenburg Sweden venue review
World of Volvo Gothenburg Sweden venue review
World of Volvo Gothenburg Sweden venue review

What is the architecture like?

The architecture of World of Volvo is a blend of sustainability and Scandinavian design, crafted by the Danish firm Henning Larsen. The building’s circular form, clad in timber, is inspired by the Swedish forests, creating an urban canopy supported by three massive timber columns resembling tree trunks. The use of glulam and cross-laminated timber not only underscores Volvo’s environmental values but also provides a warm, inviting atmosphere. The structure features extensive glazing, allowing natural light to flood the interiors, which enhances the sense of openness. Inside, the space is flexible and accommodating, with a roof garden, multiple event areas and cozy nooks where you can explore and relax.

What’s the city like?

Halfway between Copenhagen and Oslo, along Sweden’s rocky coastline in the provinces of Västergötland, Bohuslän and Halland, lies Gothenburg (Göteborg in Swedish). Historically regarded as a lesser city and overlooked by most travellers, it’s been reinventing itself since the 1970s collapse of its crucial shipbuilding industry. Today, this vibrant university town, a high-tech research centre and sustainability pioneer, is the second-largest city in Sweden. With its former warehouses now transformed into food markets, boiler houses into art galleries, and slaughterhouses into urban wineries, Gothenburg has been consistently ranked as the world’s most sustainable travel destination since 2016. Due to its growing appeal, its population is expected to increase by a third over the next 15 years.

World of Volvo Gothenburg Sweden venue review
World of Volvo Gothenburg Sweden venue review
World of Volvo Gothenburg Sweden venue review
World of Volvo Gothenburg Sweden venue review
World of Volvo Gothenburg Sweden venue review
World of Volvo Gothenburg Sweden venue review
World of Volvo Gothenburg Sweden venue review
World of Volvo Gothenburg Sweden venue review
World of Volvo Gothenburg Sweden venue review
World of Volvo Gothenburg Sweden venue review
Details

World of Volvo
Lyckholms Torg 1
Gothenburg
Sweden

Photography courtesy of World of Volvo

Urban

Rural

Trendy

Classic

Happening

Serene

Affordable

Lavish

Share this

Book your stay
Details

World of Volvo
Lyckholms torg 1
Gothenburg
Sweden

Photography courtesy of World of Volvo

Urban

Rural

Trendy

Classic

Happening

Serene

Affordable

Lavish

Freebie!

Get our free on-the-go Nordic hotspot map