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Très Bien
Très Bien helped make the mix of high fashion, sportswear and streetwear feel natural long before it became a standard retail formula. Brothers Simon and Hannes Hogeman founded the Malmö business in 2006 with Björn Lindén and Jakob Törnberg, adding an in-house ready-to-wear line in 2014. Its edit makes the point: Auralee, Lemaire, Jil Sander, Our Legacy and Wales Bonner sit alongside Stüssy, Nike, New Balance and adidas. The Fersens väg HQ also houses the Très Bien atelier, where design, pattern making, sampling and fittings for its small-scale Ateljé collection are done. For Malmö fashion, this is one of the city’s genuinely international reference points.
Malmö
Sweden
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Très Bien helped make the mix of high fashion, sportswear and streetwear feel natural long before it became a standard retail formula. Brothers Simon and Hannes Hogeman founded the Malmö business in 2006 with Björn Lindén and Jakob Törnberg, adding an in-house ready-to-wear line in 2014. Its edit makes the point: Auralee, Lemaire, Jil Sander, Our Legacy and Wales Bonner sit alongside Stüssy, Nike, New Balance and adidas. The Fersens väg HQ also houses the Très Bien atelier, where design, pattern making, sampling and fittings for its small-scale Ateljé collection are done. For Malmö fashion, this is one of the city’s genuinely international reference points.




