Discover what’s new before everyone else:

Get our free on-the-go Nordic hotspot map!

The Nordic Nomad

Helsinki, Finland

The 10 leading fashion stores and boutiques in Helsinki

The Nordics • Shop • The 10 leading fashion stores and boutiques in Helsinki

Find the leading fashion stores and boutiques in Helsinki

Helsinki fashion shopping is an exploration of Nordic style, blending classic Finnish design with modern twists. The city’s shopping scene is deeply embedded with sustainability, showcasing locally sourced and environmentally conscious products. Helsinki’s fashion identity is defined by minimalist aesthetics and a bold innovative spirit. This unique shopping experience is not just about finding the perfect outfit but discovering new designers and eco-friendly practices.

Vimma

Vimma fashin store in Helsinki offers a unique blend of fashion where everyday meets the extraordinary. Known for its bold and imaginative approach to design, Vimma combines striking colours, intricate patterns and a variety of textures, creating an aesthetic that’s both eye-catching and expressive. Vimma is committed to sustainability, with each piece designed in Finland and ethically produced in the Baltics using recycled materials and surplus fabrics. This ethos is woven into their signature items, including versatile dresses, dynamic outerwear like the Linda Bomber Jacket and cosy knitwear.

Vimma
Fredrikinkatu 18
Helsinki
Finland

Photography courtesy of By Vimma

Nomen Nescio

Nomen Nescio in Helsinki’s Mikonkatu neigbourhood, epitomises minimalist design through its timeless and gender-neutral clothing. Established in 2012, this brand transcends traditional fashion norms by focusing solely on black garments. Each piece is crafted with sustainable, high-quality materials, ensuring longevity and reducing environmental impact. The brand’s flagship store, designed by the Nomen Nescio team, mirrors its design philosophy with a serene, gallery-like space. Signature pieces like the long field jacket and light pocket pants reflect the brand’s ethos of less is more, offering essentials that are both functional and stylish.

Nomen Nescio
Mikonkatu 2
Helsinki
Finland

Photography courtesy of Nomen Nescio

Samuji

Located in the heart of Helsinki, Samuji is a bastion of thoughtful design with deep Nordic roots. Established by Samu-Jussi Koski,who is a former creative director at Marimekko, Samuji has been defining Finnish fashion since 2009. The brand operates two main spaces in Helsinki: Samuji House and the Samuji Shop. Samuji House, exuding a homelike atmosphere, doubles as a boutique and a showcase for Finnish design, featuring a variety of home goods alongside its clothing lines. Samuji Shop on Liisankatu is celebrated for its serene ambiance and personalised service. Samuji’s aesthetic is marked by a minimalist philosophy, aiming to provide essential, high-quality pieces that serve as the backbone of a sustainable wardrobe.

Samuji
Liisankatu 17
Helsinki
Finland

Photography courtesy of Samuji

Filippa K

Located on Mikonkatu in Helsinki’s vibrant Kluuvi district, the Filippa K flagship store showcases a bold redesign by Stockholm’s Profan architecture firm, featuring striking blood orange floors and eclectic decor, including vintage postmodern furniture. Under creative director Liisa Kessler, the brand infuses Swedish simplicity with international flair, drawing on her experience at luxury fashion houses. Filippa K’s ethos focuses on sustainability, quality and timeless design, exemplified by signature pieces like the Nadine blazer and oversized Sammy cotton shirt. Positioned among Kluuvi’s architectural gems and cultural landmarks, this store offers both style and sustainability at Helsinki’s heart.

Read the full article on Filippa K.

Filippa K
Galleria Esplanad, Mikonkatu 3
Helsinki
Finland

Photography courtesy of Filippa K

Frenn

Located in Helsinki’s vibrant design district, Frenn’s flagship store showcases Scandinavian minimalism and sustainability. Designed by Pentagon Design, the space features an indigo blue wall and natural materials like wood and linen, creating a calm and inviting atmosphere. Founded by Antti Laitinen and Jarkko Kallio in 2013, Frenn offers a menswear line known for its practical, modular designs made from ecologically sourced European materials. The store not only displays Frenn’s own collection but also a curated selection of Nordic brands, providing a comprehensive shopping experience.

Frenn
Fredrikinkatu 24
Helsinki
Finland

Photography courtesy of Frenn

Beam

Beam in Helsinki, epitomises chic urban fashion with a carefully curated selection of brands. This store is a haven for fashion enthusiasts, offering a diverse range of high-end labels such as Acne Studios, A.P.C., Comme des Garçons and Stone Island, presenting a mix of premium streetwear and fashion for both men and women. The store is renowned for their quality offerings and the family-owned charm brings a personal touch to the shopping experience.

Beam
Erottajankatu 15
Helsinki
Finland

Photography courtesy of Beam

Ivana Helsinki

Ivana Helsinki is a unique fusion of art, fashion, and cinema, created by the Finnish designer Paola Suhonen. The flagship store, Ivana Helsinki House, is not just a store but a multifaceted venue located in Eastern Helsinki. It encompasses a gallery store, a design studio and a mini motel, complete with a quaint café operational during the summer. The brand is renowned for its distinctive blend of Slavic melancholy with Scandinavian simplicity, offering items that resonate deeply with themes of love, road trips and nostalgia. At Ivana Helsinki House you can enjoy a variety of cultural events ranging from music gigs to cinema clubs, making it a vibrant hub for not only shopping but also social and artistic gatherings.

Ivana Helsinki
Palopirtintie 15
Helsinki
Finland

Photography courtesy of Ivana Helsinki

Hálo

Hálo is a Finnish design label established in 2017. It infuses its collections with the ethereal beauty of the Arctic. The brand, known for its unique prints and luxurious silks, mirrors the serene and rugged landscapes of northern Finland. Its Helsinki concept store not only sells fashion but embodies the tranquility of the Arctic, enhancing the shopping experience with a touch of Lapland’s mystique. Committed to sustainability, Hálo uses materials sourced from European suppliers, ensuring that each piece is not only stylish but also environmentally conscious.

Hálo
Fredrikinkatu 24
Helsinki
Finland

Photography courtesy of Hálo

My o My

My o My has been known to be a prominent fashion and home design store located in Helsinki’s Kämp Galleria since its opening in 2008. The store is highly regarded for its meticulously curated collection that features contemporary fashion from international brands. Recognised by Highsnobiety as one of the “15 Scandinavian Retailers Everybody Should Know.” Additionally, My o My has expanded to include a home design and gift store called My o My Home, situated in the Shopping Center Forum on Mannerheimintie.

My o My
Kämp Galleria
Pohjoisesplanadi 33
Helsinki
Finland

Photography courtesy of My o My

Makia

Makia, embodies the essence of Nordic simplicity and functionality in its fashion lines. Since its foundation, the brand has built a strong identity around offering practical streetwear that carries a contemporary Nordic twist. The Makia flagship store is located in the historic Lasipalatsi building along Mannerheimintie in central Helsinki and showcases their complete range of products for men, women and children, including footwear and accessories. The store not only acts as a retail space but also represents Makia’s brand philosophy by integrating elements of Finnish design and sustainability.