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The Nordics

Why the Nordics are the true pioneers of the ‘coolcation’ travel trend

The Nordics and the art of the ‘coolcation’

‘Coolcations’ are the travel trend of the moment, and for good reason. While cooler climates may be the initial draw, the Nordics go far beyond weather. These countries have long embraced a way of life that thrives in the crisp air, blending sustainable practices, cultural depth and natural beauty into an experience that feels both calming and invigorating. Unlike newer ‘coolcation’ contenders, the Nordics aren’t following a trend – they’ve always embodied it. But what truly sets the Nordics apart as the original ‘coolcation’ destination? Let’s uncover their effortless mastery.
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What is a ‘coolcation’ and why are cooler destinations trending?

The term ‘coolcation’ emerged in late 2023, first gaining traction through travel publications like Condé Nast Traveller and The Guardian. It reflects a growing trend among travellers looking to escape the increasing extremes of global heat. Far from a marketing gimmick, ‘coolcations’ tap into a real shift in how people approach holidays. According to a 2023 survey by the International Travel Federation, 64% of travellers said they were more likely to consider temperate or cooler destinations for their next summer trip, citing rising temperatures and the appeal of less crowded places as key motivators.

The past decade has seen record-breaking heatwaves across traditional summer hotspots, with some Mediterranean destinations hitting temperatures above 45°C (113°F) in peak summer. These figures are stark, but they’ve pushed travellers to rethink their choices. The idea of escaping to a place where you can breathe fresh, crisp air – without melting into a puddle – feels not just sensible but downright luxurious.

Why coolcations are here to stay

‘Coolcations’ align with broader societal shifts. With sustainability in focus, many travellers see cooler destinations as a way to reduce their footprint. These places often have robust infrastructure for slow travel (trains, ferries, bicycles) and emphasise outdoor experiences rather than sprawling resorts. Plus, there’s the growing allure of discovering something a little different – whether it’s hiking through Lapland in autumn or sipping coffee in Reykjavík with a sweater on instead of sweating through your third Aperol Spritz in a heatwave.

It’s not all serious. ‘Coolcations’ are also for those who find charm in bracing winds and rainy days or just want a good excuse to pack their best coats and boots. The shift towards cooler travel isn’t about rejecting the sun; it’s about embracing the variety of experiences only cooler climates can offer. Whether you’re seeking adventure, cosiness or simply sanity in a warming world, the ‘coolcation’ is your antidote to heat-fatigue.

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Why is the Nordic region the ultimate ‘coolcation’ destination?

We’ve done the research. Canada’s mountain retreats, New Zealand’s southern coastlines and the Scottish Highlands all feature prominently in lists of rising ‘coolcation’ destinations. They’re compelling options, no doubt – but if you’re after the true original, the Nordic region stands in a class of its own. ‘Coolcations’ are practically built into the DNA of these countries. From Denmark’s breezy shores to the frosty expanses of Finnish Lapland, the Nordics have long perfected the art of living with, and thriving in, cooler climates.

A climate that works with you

While other regions may market their mildness, Nordic destinations deliver consistent comfort across the year. Summer highs in cities like Stockholm and Oslo average a pleasant 15–20°C (59–68°F), while the Arctic north offers a refreshing 8–12°C (46–54°F). By comparison, New Zealand’s summer temperatures of 22–26°C (72–79°F) or Canada’s Rockies, where highs can reach 25°C (77°F) in July, don’t quite provide the crisp, invigorating ‘coolcation’ atmosphere that defines the Nordics.

The geography matches the climate. Sweden boasts over 100,000 lakes and Finland’s forests cover 74% of its total land area, creating natural cooling effects that amplify the fresh, clean feel of the air. Iceland is another example, with glacier-covered landscapes accounting for 11% of the country’s surface – ensuring an always-cool environment, even during the height of summer.

Sustainability is second nature

Where the Nordics really outshine their competition is in sustainability. Iceland generates 99.96% of its electricity from renewable sources, predominantly geothermal and hydropower, while Denmark’s energy grid is 68% renewable. Norway is aiming to become the world’s first fully electric society by 2030 and Sweden’s railways already handle over 90 million passengers annually, showing how integrated and efficient green transport has become. Norway’s coastal ferries add to this picture, carrying 7.6 million passengers a year without contributing to air pollution.

Other ‘coolcation’ contenders like the Scottish Highlands or New Zealand face more challenges in this area. The Scottish Highlands often rely on car travel and New Zealand’s domestic tourism is overwhelmingly car-dependent, accounting for 81% of trips. In contrast, the Nordics make sustainable travel feel effortless. Visitors can easily move between cities and rural areas by train, ferry or e-bike, knowing that every journey aligns with the region’s eco-conscious ethos.

A lifestyle built for ‘coolcations’

Cooler weather isn’t just tolerated here – it’s embraced. In Finland, 87% of households have a sauna, making it an integral part of daily life and a perfect way to unwind after exploring the outdoors. Denmark’s ‘hygge’ culture has become globally celebrated, turning colder days into opportunities for cosy gatherings, candlelit dinners and a slower pace of life. In Swedish Lapland, traditions like reindeer herding offer visitors an authentic way to connect with the land, while Tromsø’s Arctic wildlife safaris provide an unforgettable glimpse of nature thriving in colder climates.

Urban centres like Copenhagen and Helsinki add a contemporary edge to the ‘coolcation’ experience. Copenhagen boasts 15 Michelin-starred restaurants, while Helsinki’s growing food scene shows its modern flair with over 10% of its eateries now offering fully plant-based menus.

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Which Nordic destinations are best for a ‘coolcation’?

The Nordic region offers a wealth of options for travellers seeking cooler climes, with each country delivering a distinctive take on the ‘coolcation’. From cosmopolitan cities to remote wilderness, the Nordics combine effortless accessibility with a sense of escape. Here’s a breakdown of the coolest destinations by nation.

Denmark: coastal breezes and urban ‘hygge’

Denmark’s mild climate makes it a perfect entry point for a ‘coolcation’. Copenhagen thrives on its relaxed urban charm, where summer temperatures rarely exceed 21°C (70°F). The city’s compact design and cycling culture invite exploration at a leisurely pace.

For those looking for a smaller-scale retreat, Aarhus offers a blend of coastal scenery and cultural highlights. Its proximity to the sea ensures refreshing air year-round, while its acclaimed art museums and Nordic cuisine give visitors plenty to enjoy indoors and out.

Finland: arctic wilderness and city cool

In Finland, Lapland is the ultimate coolcation destination, with its snow-covered landscapes providing a playground for husky sledding, snowshoeing and reindeer safaris. Even in summer, the region retains its crispness. With a few exceptions every season, temperatures do not often break 15°C (59°F).

For urban cool, Helsinki brings design-forward living and easy access to nature. Temperatures hover comfortably in the teens Celsius (50s°F) during summer, making it ideal for exploring the city’s waterfront, saunas and outdoor cafés.

Iceland: geothermal wonders and timeless landscapes

Iceland epitomises the coolcation ethos. Reykjavík, the world’s northernmost capital, serves as a gateway to geothermal pools, glacial hikes and the Golden Circle, where temperatures average a cool 13°C (55°F) in summer.

Beyond the capital, the island’s rugged interior is a wonderland of ice and fire. Glaciers cover 11% of the country, ensuring an always-cool experience. Whether you’re soaking in the Blue Lagoon or hiking through volcanic terrain, Iceland combines adventure and serenity like nowhere else.

Norway: fjords, mountains and Arctic magic

Norway’s dramatic landscapes make it an essential stop on any Nordic coolcation. Bergen, perched on the edge of the fjords, enjoys a maritime climate with reliably mild summers. The city’s colourful wharf and surrounding mountains create a picture-perfect backdrop.

Further north, Tromsø offers Arctic allure, from midnight sun in summer to the Northern Lights in winter. Even in the height of summer, Tromsø’s temperatures stay around 10°C (50°F), making it an ideal escape for those seeking cool, unspoiled nature.

Sweden: archipelago adventures and cultural charm

Sweden offers an unbeatable mix of urban sophistication and tranquil landscapes. Stockholm, spread across 14 islands, is a city that feels shaped by water. Fresh breezes and a mild summer climate make it a joy to explore, whether you’re island-hopping or strolling its cobblestone streets.

Gothenburg, with its canals and seafood restaurants, provides a quieter alternative. Its cooler weather and relaxed atmosphere reflect the easygoing charm that makes Sweden such a favourite for ‘coolcation’ travellers.

Norways best fjords

What unique cool-weather experiences can you enjoy in the Nordic region?

The Nordics offer experiences that thrive in cooler climates, where the air is crisp and nature takes centre stage. From otherworldly landscapes to centuries-old traditions, this region invites you to explore in ways deeply connected to its environment.

Bike and ‘hygge’ in Denmark

Denmark’s temperate weather is ideal for outdoor adventures. Copenhagen’s scenic bike tours are a must. With 49% of the city’s residents commuting by bike daily, the cycling infrastructure is second to none. Glide along the harbourfront or pedal through the lush Fælledparken for a leisurely way to explore the city.

For something cosier, step inside Copenhagen’s celebrated cafés and design shops. ‘Hygge’ – a uniquely Danish concept of comfort and warmth – shines here with candlelit corners and expertly crafted interiors.

In winter, Tivoli Gardens transforms into one of the city’s most dazzling Christmas market with fairy lights, festive treats and mulled wine that warms from the inside out.

Snowy adventures in Finland

Lapland is Finland’s Arctic treasure. Here, the Northern Lights dance across the sky roughly 200 nights a year, drawing travellers to experience nature’s most captivating light show. Snowshoeing and cross-country skiing take you deeper into its silent wilderness, which covers 30% of Finland’s landmass.

For a night to remember, stay in an ice hotel. Kemi’s Snow Castle, rebuilt every winter, is crafted entirely from snow and ice, with intricately carved walls and sub-zero bedrooms.

If you visit in December, Rovaniemi’s Santa Claus Village brings holiday magic to life, blending UNESCO recognition with Finnish whimsy.

Geothermal wonders in Iceland

Few places showcase the power of nature quite like Iceland. Soaking in the Blue Lagoon is a must – its mineral-rich waters, heated to 38°C (100°F), contrast beautifully with the cool Icelandic air. We’ve got the full guide to the island’s best hot springs and thermal baths.

If you prefer something more adventurous, hike Europe’s largest glacier, Vatnajökull, and explore its surreal blue ice caves, accessible only in winter.

Volcanic landscapes add another dimension. Guided tours through Hverir’s geothermal fields bring you face-to-face with bubbling mud pots and steaming fumaroles, where the earth seems alive beneath your feet. For culture enthusiasts, Reykjavík’s International Film Festival, held in autumn, offers a cooler-season highlight.

Fjord magic in Norway

Norway’s fjords are an icon of cool-weather travel. Cruises through one of these majestic waterways are best enjoyed in quieter months, when the air is crisp and the landscapes are serene. Bergen, with its colourful waterfront and dramatic surroundings, offers the perfect gateway.

Further north, Tromsø immerses visitors in Arctic magic. In summer, the midnight sun bathes the landscape in endless light, while winter is reserved for the Northern Lights. The Sami Week, held every February, introduces travellers to indigenous culture with reindeer races, traditional crafts and hearty Arctic cuisine.

Swedish islands and winter charm

Sweden’s archipelago, with its 30,000 islands, is a haven for explorers. Kayak between rocky outcrops or take a ferry to a remote fishing village for a quintessential cool-weather retreat. Inland, national parks like Abisko deliver unparalleled hiking experiences, with autumn offering clear skies and a golden glow.

Winter in Sweden is steeped in tradition. The Lucia Festival in December, with its candlelit processions, brings warmth to the darkest days. Gothenburg’s Liseberg Christmas market transforms the city into a festive wonderland, complete with ice skating and saffron buns served fresh from the oven.

Festivals tied to the seasons

Seasonal festivals across the Nordics embrace the cooler weather. Autumn marks Iceland’s Rettir, a centuries-old sheep roundup celebrated with community gatherings and hearty meals.

Winter markets bring their own magic, with Copenhagen’s Tivoli Gardens, Helsinki’s Senate Square and Gothenburg’s Liseberg standing out as Nordic favourites.

Further north, Tromsø’s Polar Night Marathon combines sport with spectacle. Held under the Northern Lights, it’s a prime example of how the Nordics turn their unique climate into unforgettable experiences.

Norways best fjords

When is the best time for a ‘coolcation’ in the Nordic region?

Coolcations aren’t bound to a single season. The Nordics, with their distinct rhythms of life, embrace year-round travel. Whether you’re basking in the midnight sun, crunching through autumn leaves, or chasing the Northern Lights, there’s a time for every mood and every itinerary.

Summer: long days, crafted escapes

Summer has traditionally dominated Nordic tourism, with July often accounting for over 40% of annual visitors in countries like Iceland and Norway. Mild temperatures – averaging 15–20°C (59–68°F) – and endless daylight hours create perfect conditions for outdoor activities.

But the real innovation is how the Nordics use summer’s popularity to elevate experiences. Seasonal farm-to-table dinners, guided foraging tours and small-group fjord cruises ensure visitors enjoy intimacy even in peak months. These curated moments demonstrate the region’s knack for balancing accessibility with exclusivity.

Fall: the golden retreat

Autumn in the Nordics transforms landscapes into tapestries of red, orange and gold. Temperatures drop to a refreshing 5–15°C (41–59°F), while thinning crowds make this season a favourite among those seeking quieter, reflective journeys. Finland’s forests – covering 74% of the country – become perfect for hiking, while Iceland’s harvest festivals, like Rettir, offer a glimpse into centuries-old traditions.

Urban areas take on a slower pace, with locals embracing the crisp air and cosy interiors. A fall coolcation feels less like sightseeing and more like immersing yourself in a gentler rhythm of life.

Winter: Arctic allure at its peak

Winter is where the Nordics shine brightest – quite literally. The Aurora Borealis can be seen in Finland, Norway, Sweden and Iceland, with Tromsø offering an 80% chance of clear skies for viewing. This is the season of adventure, from snowshoeing and reindeer sledding to unique stays in glass-domed igloos or snow hotels.

For urban coolcations, the holiday season adds a layer of magic. Markets in Copenhagen and Gothenburg showcase local crafts and festive flavours, while Helsinki’s winter design events attract creative minds from across the globe.

Spring: renewal and discovery

Spring is the Nordics’ best-kept secret. As snow melts and temperatures climb to 5–12°C (41–54°F), nature awakens in full force. Waterfalls swell with snowmelt, migratory birds return and national parks like Sweden’s Abisko feel alive with possibility.

Spring also delivers some of the best value for travellers, with accommodation costs typically 20–30% lower than in summer. The pace is unhurried, the crowds are light, and the landscapes feel fresh – perfect for those who appreciate the quiet beauty of change.

A year-round opportunity

Nordic tourism is shifting. While summer remains the most visited season, off-season travel has grown by over 25% in the past decade, driven by sharp hospitality entrepreneurs who are reimagining the region’s potential. From snow-draped wellness retreats in winter to foraging tours in autumn, one-of-a-kind experiences are emerging year-round, showcasing the Nordics’ boundless versatility.

How can you optimize your budget for a Nordic ‘coolcation’?

A Nordic ‘coolcation’ might evoke images of exclusivity, but thoughtful planning reveals a region brimming with accessible and affordable experiences. From understanding the cost differences between city stays and rural retreats to uncovering year-round deals, the Nordics provide a balance of sophistication and value.

Understanding costs across the region

The cost of a ‘coolcation’ varies significantly depending on where you go. Cities like Copenhagen, Stockholm and Oslo are often associated with luxury, but they offer excellent value through efficient public transport, affordable local eateries and free cultural experiences. Reykjavík, while famously vibrant, can be made more affordable by visiting during shoulder seasons or focusing on lesser-known attractions that offer just as much charm without the tourist crowds.

For those seeking tranquillity, rural regions such as Swedish Lapland, Norway’s fjords and Finland’s Lakeland deliver excellent value. Cabins, guesthouses and eco-lodges in these areas frequently include thoughtful amenities like breakfasts or guided excursions. The landscapes themselves – ranging from hiking trails and pristine lakes to glacial vistas – are open for exploration, making these settings ideal for budget-friendly escapes.

Choosing up-and-coming destinations

Up-and-coming cities and regions across the Nordics offer authentic and affordable alternatives to the capitals, along with serene countryside escapes for those looking to step away from urban life.

Aarhus, Denmark’s second city, blends cultural sophistication with coastal charm, providing a relaxed alternative to Copenhagen. Its vibrant museums and innovative food scene are complemented by its proximity to the North Sea.

For those seeking a retreat, Skagen, at Denmark’s northernmost tip, offers striking coastal landscapes where the North and Baltic Seas meet, along with a rich art history tied to its picturesque light. Bornholm, known as the ‘sunshine island’, offers sandy beaches, rocky cliffs and a cycling culture perfect for outdoor enthusiasts.

In Sweden, Gothenburg is a rising star. Its canals, thriving seafood culture, and easy access to nearby islands offer a Scandinavian charm distinct from Stockholm. Edgy Malmö is another must-consider option. Just across the Öresund Bridge from Copenhagen, it’s a dynamic city with modern architecture, creative energy and a vibrant food scene.

For rural tranquillity, Österlen, in southern Sweden, charms visitors with its rolling farmlands, coastal paths and local farm-to-table dining experiences. Höga Kusten, the High Coast along the Gulf of Bothnia, offers a dramatic mix of cliffs, forests and UNESCO-listed geological marvels for hikers and nature lovers.

Iceland’s Akureyri, the capital of the north, is a quieter, more personal alternative to Reykjavík. Its geothermal pools, nearby whale watching and access to the vast northern wilderness make it a compelling choice. For those wanting an even more remote experience, the East Fjords provide rugged landscapes, hidden fishing villages and untouched beauty ideal for escaping the crowds.

Norway’s Ålesund, celebrated for its Art Nouveau architecture, is a perfect gateway to explore nearby fjords without the busyness of Bergen.

For deeper immersion in Norway’s natural beauty, the Lofoten Islands offer dramatic peaks, fishing villages and Arctic beaches. Alternatively, the Jotunheimen National Park region is a paradise for hikers, with its glacial peaks and pristine valleys.

In Finland, Tampere’s lakeside charm offers a quieter, more affordable alternative to Helsinki, with its industrial history blending seamlessly with its modern cultural offerings.

For those looking for wilderness, Finnish Lakeland is a vast network of waterways and forests, perfect for kayaking, hiking and soaking up nature’s silence. Alternatively, the Koli National Park region, with its iconic views over Lake Pielinen, is a serene retreat for photographers and outdoor enthusiasts alike.

Maximising value year-round

Seasonal timing plays a major role in shaping the affordability of a Nordic ‘coolcation’. Visiting in spring or autumn, when tourism drops slightly, can bring lower costs and thinner crowds, making it easier to connect with the region’s landscapes and cultures. Winter, despite its association with Northern Lights tours and Christmas markets, often offers excellent value in urban areas, especially as many Nordic cities primarily attract summer visitors.

Booking transportation early is another key strategy. The Nordic rail systems, including Sweden’s SJ and Norway’s Vy, reward early planning with discounted fares. Multi-destination passes, which cover multiple countries, make train travel both economical and scenic. Regional airlines frequently run promotions for flexible travellers and ferries connecting Nordic countries are a fantastic way to enjoy the journey as much as the destination.

Public transportation in Nordic cities is a model of efficiency and affordability. From Copenhagen’s sleek metro to Oslo’s ferries, getting around is straightforward and stress-free. For those venturing into rural areas, long-distance buses or shared transport services connect even the most remote regions, often at a fraction of the cost of private tours.

City cards in places like Copenhagen and Oslo, which bundle public transport with entry to museums and attractions, provide excellent value for those planning an active itinerary. These resources are particularly useful for families or travellers eager to cover a lot of ground.

Making the most of local offerings

The Nordics excel at blending simplicity with elegance, making it possible to experience luxury without overspending. Self-catering accommodations are a popular option, offering the chance to shop at local markets and prepare meals with fresh, regional ingredients.

Many outdoor and cultural activities in the Nordics are free or low-cost. National parks, which cover vast stretches of wilderness in all five countries, require no entry fees, allowing visitors to explore pristine trails, tranquil lakes and breathtaking vistas without added expense.

In urban centres, free walking tours offer local insights into the history and culture of cities, while seasonal festivals bring the community together in vibrant displays of Nordic tradition.

Timeless strategies for a Nordic ‘coolcation’

Even experiences often considered premium can be made more affordable with some careful planning. Visiting lesser-known geothermal pools in Iceland, exploring smaller fjords in Norway or dining on weekdays in celebrated Nordic restaurants often reveals the same quality at a more approachable cost.

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