Stockholm, Sweden

Totême

The Nordics • Sweden • Stockholm • Totême in Stockholm, Sweden

What’s the store in a nutshell?

At its location on the fashionable pedestrian shopping street Biblioteksgatan, Swedish fashion brand Tôteme invites patrons into an aesthetic universe that breathes timeless minimalism, but with an edge. The flagship store, which is designed by Halleröd, was inspired by an Upper East NYC townhouse and features a domestic layout with a living room, a bedroom, a library, a walk-in closet and a space for shoes. The store is furnished with design classics by among others Andrée Putman, Eileen Grey and Marc Newson.

What is the aesthetic of the brand?

Founded in 2014 by style journalist Elin Kling and husband Karl Lindman, a former model, Totême marries references from classic American sports fashion with European minimalism to create a relaxed yet refined uniform-inspired look in a neutral colour palette. This has proven to be an exceptionally successful recipe and has rapidly grown into a cult brand in the Nordics and around the world.

What are the signature pieces?

With an aim to create uniforms for different occasions, Totême’s silhouettes and colourways allow for large flexibility in how outfits can be paired. The brand’s monogram pieces – applied on everything from towels and bathing suits to hand embroider silk scarves – are highly coveted. The elongated square toe of Totême’s mules is another signature silhouette.

What’s the neighbourhood like?

Norrmalm is the central borough of Stockholm. Peppered with parks, waterways and an island, this neighbourhood shows off the city’s ritzy side through theatres, museums and glorious plazas. Norrmalm has some excellent places to stay, great shopping, some very good restaurants and a couple of must-visit museums – not least Nationalmuseum, which was re-inaugurated in 2018, and Hallwylska Museet, an incredible inner-city palace that remains virtually untouched since the late 1800s.