Copenhagen, Denmark

Aesop Kronprinsensgade

The Nordics • Shop • Aesop Kronprinsensgade in Copenhagen, Denmark

What’s the store in a nutshell?

Aesop Kronprinsensgade in Copenhagen is a serene refuge from the bustling street outside, designed with an intimate, inward-facing layout. Inspired by the Louisiana Museum of Modern Art, Aesop’s in-house design team crafted a space that melds Danish architectural traditions with modern sensibilities. The store invites customers to explore Aesop’s unique range of skin, hair, body and home products in a tranquil and thoughtfully designed environment. With its careful attention to detail and materiality, the Aesop store at Kronprinsensgade provides a quiet escape where you can fully explore the brand’s offerings.

What is the aesthetic of the brand?

Aesop’s aesthetic is characterised by minimalist elegance and a deep appreciation for materiality. The Kronprinsensgade store reflects this with its use of Danish bricks and stained oak timber, echoing the timeless, human-scaled design of the Louisiana Museum. The space features a warm, acoustically comfortable environment, achieved through the meticulous work of local masons and craftsmen. The store’s design exudes calm and introspection in contrast with the fast pace of the urban surroundings, aligning with Aesop’s brand ethos of thoughtful and purposeful beauty.

What are the signature goods?

Aesop is renowned for its commitment to quality, thoughtful design and innovative formulations. Personally, we adore the delicate, natural-inspired scents. The Parsley Seed skincare range is a standout, particularly the Parsley Seed Anti-Oxidant Serum, known for its potent blend of antioxidants and nourishing ingredients that protect and rejuvenate the skin. The Resurrection Aromatique Hand Balm and Hand Wash are also iconic. Additionally, we swear by their Ginger Flight Therapy, which we apply to our temples and wrists when we fly for a calming and grounding experience. Each product embodies Aesop’s dedication to using high-quality, naturally-derived ingredients combined with minimalist, apothecary-inspired packaging.

What’s the neighbourhood like?

Copenhagen’s Indre By is the area bounded by the lakes circling the inner city and the harbour. This historic centre reflects the entire city’s extent during the reign of King Christian IV (1577-1648) when the town was fortified. It is home to most of Copenhagen’s museums and attractions, making it an essential destination for experiencing Denmark’s rich culture and history. Strøget, the city’s famed pedestrian shopping street, runs right through it. If you’re new to the city, we recommend you start here, right at the heart of the bustling Danish capital, working your way outward to other neighbouring areas as you explore.